It has been a turbulent couple of years for businesses in consumer packaged goods. The Covid-19 pandemic sent a significant shock through the established patterns. Many of the changes during the pandemic altered the ways people shop for and engage with products. It took time for companies in the CPG industry to adapt. Just as […]
Today’s supply chains generate a wealth of data. In fact, the available data is often so great that many businesses struggle to extract all of the potential value from the data they have. With so much data coming from so many sources, it would take analysts too much time to pull every insight possible from […]
In the age of Artificial Intelligence (AI), making the switch to becoming a data-driven enterprise is critical to keeping pace with the competition and advancing your business. Consumer Processed Goods (CPG) analytics empowers you to take immediate action based on the compilation and continuous analysis of data sets available to you. CPG analytics can even […]
NielsenIQ is a leader in providing share of voice data to CPG companies around the world. Join us in conversation with two company executives about the evolution of the CPG industry.